Leadership Team

Srinivasarao Nandiwada (NSR)
Co-Founder / CEO / CTO

Srinivasarao most recently served as Vice President of Professional Services of go2 Media, Inc. Prior to joining go2 Media, NSR joined m-Qube, a pioneer in mobile marketing and mobile aggregation services, as a Principal Architect. As a founding member of m-Qube, he was instrumental in building core infrastructure and early products helping launch mobile marketing and gateway aggregation services in North America. NSR grew the professional services technology team from 1 person to 40 persons at m-Qube and managed the media business unit technology team. In May 2006 m-Qube was acquired by VeriSign and he moved into managing consulting services for the media storefront, interactive TV and mobile marketing units of VeriSign. Previously, NSR worked for almost 9 years at Wipro in different capacities in building client relationships, managing offshore and onsite teams at OpenMarket, architecting several large scale integration projects and developing solutions as part of a presales process. NSR holds a master's degree in computer applications from Regional Engineering College, Warangal. In his spare time, he enjoy reading books, long distance running and brainstorming ideas with friends.


Keith Lietzke
Co-Founder / VP – Marketing & Business Development

Keith has been helping technology start-ups achieve market leadership for the last 15 years. He met fellow co-founders, Gerald and NSR, at Open Market when it was the market leader in Internet Commerce software. Joining Open Market in its pre-revenue phase, Keith held executive roles as head of Strategic Accounts, General Manager of SMB Business and VP of Product Marketing. Under Keith's direction, Open Market software was being operated by banks and telcos in over 30 countries worldwide. Prior to that, Keith was VP of Marketing at EDS's Personal Communications division. Keith joined Appex prior to its acquisition by EDS. Providing software and services to mobile carriers, the business grew from $6M to $100M annually during Keith’s tenure. Prior to co-founding Unbound Commerce, Keith was General Manager at eCopy, a document productivity company, leading the development of new partnerships and channels with global partners such as Ricoh and Konica Minolta.


WK 2010 Headshot

Wilson Kerr
VP - Sales & Business Development

Wilson has 11 years experience in the location-based mobile space. Prior to joining Unbound Commerce, Wilson ran his own consulting company, Location Based Strategy, LLC for three years. Consulting clients included Nokia, TomTom, The Travel Channel/Scripps Media, Langenscheidt Publishing, Intellistry, Parking In Motion, GPS-POI-US, and others. Prior to this, Wilson held positions in Business Development, Sales, and Digital Licensing at The North Face, Outdoor Intelligence, FHS Maps and, most-recently, Tele Atlas North America. As Business Development Director at Tele Atlas, his accomplishments included the successful building and positioning of the landmark Brand Icon Program to integrate branded locations into the Tele Atlas base map product offering. Wilson executed deals with Bank Of America, McDonald's, Starbucks, Starwood, FedEx, Chevron, Wal-Mart, Hilton, Shell Oil, and approximately 110 other nationally recognized consumer brands. Before Tele Atlas, Wilson was VP Sales and Business Development for Fishing Hot Spots Maps, where he oversaw the successful licensing of a proprietary FHS Map Geodatabase to Garmin, Lowrance, Thales Navigation/Magellan, Navionics, C-Map, Northport Systems, ESPNOutdoors, and others. Wilson has expertise in mobile marketing, social media, content aggregation and licensing, and business development across a broad range of platforms. He has worked with top tier brands, content providers, device manufacturers, mobile platforms, and application developers.


Gerald Hewes
Co-Founder / Advisor

Gerald was a member of the m-Qube founding team, which was acquired in 2006 by VeriSign, a leading messaging aggregator in North America. At VeriSign, Gerald headed the Mobile Content Delivery Network product management team. Earlier at m-Qube, Gerald led the development of m-Qube's technical platform and later, as Senior Vice-President of Product Management, Gerald built and headed m-Qube's Product Management organization. Prior to m-Qube, Gerald held the positions of Vice-President of Commerce Platform Development at Open Market, an e-commerce pioneer. Gerald has over a decade of experience in product development and large scale software systems with particular expertise in mobile technologies, messaging, billing and electronic commerce. At Open Market, Gerald led the development of Open Market's second generation web based, highly scalable, Internet e-commerce transaction engine, which was the commercial backbone for some of the highest-profile Web sites at the time.