Unbound Commerce Announces Streamlined Mobile CommerceUnbound Commerce Announces New Low-IT Impact Solution Targeting Mid-Sized Online Retailers
June 15, 2011 –San Diego, CA at the 2011 Internet Retailer Show- Unbound Commerce announced today a mobile commerce solution that allows mid-sized retailers to quickly and easily monetize mobile traffic and generate incremental sales by launching a mobile-optimized version of their online store.
This unique new SMC software-as-a-service (SaaS) offering utilizes Unbound’s market-leading Mobile Presence™ software to build a mobile optimized website with a hosted product catalog built from a standard comparison shopping feed. The solution is called Streamlined Mobile Commerce (SMC) and incorporates mobile payment systems from PayPal and Google, to provide an express checkout platform, with full retailer control.
Best of all, this new mobile commerce solution requires very little IT involvement on the part of the retailer, for rapid site deployment. Using this new approach, a powerful, fast and fully-functional mobile commerce site can be live in as little as one week.
“While there are several options for large enterprise-level merchants, we noticed that mid-sized online retailers were not being served. Unbound still offers the larger, deep integration approach that we are known for, and this adds a new way to address a large and underserved market” reports Wilson Kerr, Director of Business Development at Unbound Commerce.
Google recently reported that 79% of their online retail advertisers did not have a mobile-optimized site. With web-connected smartphone market penetration expected to top 50% in the US in the next year, there are a lot of businesses who can benefit from a cost effective solution to mobile commerce.“ The top tier of the market has been contacted by nearly every solution provider,” said Kerr. “SMC is designed for the thousands of mid-size online retailers looking to mobile-optimize their sites, but at a reasonable price point”.
Facebook commerce can be easily added to the SMC solution. While Facebook Commerce is new and does not yet to have the proven ROI of mobile, it is growing fast and retailers are keen to monetize its traffic, The new solution is ready now and the first four deployments will be launched in the coming weeks. For more information on the new SMC solution. Visit SMC product page for more information.
About Unbound Commerce
Unbound Commerce is a leading provider of mobile and social commerce solutions, designed for Retailers seeking to reach their customers anytime and anywhere. Unbound’s unique approach treats mobile as a powerful new channel, not merely as a smaller version of the standard site or as a function to be outsourced. Unbound customers benefit from a solution directly under their control and integrated into their existing e-commerce operations. The 2011 issue of the Mobile Commerce Data Book from Internet Retailer shows Unbound Commerce as the top mobile commerce vendor with an industry-leading number of mobile web deployments for Retailers. Unbound Commerce’s approach also delivers a social commerce application for Facebook, allowing consumers to buy where they connect through social media. For additional information, please visit us at www.UnboundCommerce.com.