The Mobile Presence Approach
- Mobile
Sites - Apps for
Mobile & Tablets - Triggerpoint
Marketing - Mobile
for Stores - Facebook
Commerce
Mobile Sites
Your mobile customers want to be able to easily access your product catalog, make a purchase and get service while away from their desks. No more pinch & zoom fatigue, your customers get a mobile-optimized experience. Your business is rewarded with a 300-500% increase, in conversion rates and in traffic. The mobile site is the foundation for a retailer's mobile initiatives. Checkout Unbound's most popular options
Apps for Mobile & Tablets
Commerce enabled apps can provide a richer, on-deck experience. In addition to iPhone & Android apps for mobile, Unbound delivers tablet apps for "couch commerce" and for in-store use. We are also using Siri-like voice recognition to help users more easily find the information they're looking for.
Triggerpoint Marketing
Mobile creates a new distribution model, finding new ways to deliver the store to the customer. Every mobile commerce site is supported by integrated mobile marketing technology. Unbound provides a custom landing page generator, the ability to generate QR codes, and mobile messaging -- and we are working on integrated NFC -- so you can use real world "trigger points" to drive mobile commerce.
Mobile for Stores
Mobile provides powerful tools for retailers. Using location awareness, mobile apps and mobile messaging can draw buyers into nearby stores, and support mobile purchasing with in-store pick-up. Tablets can enhance the in-store experience by providing videos and other product content for richer customer engagement. And retail store associates can better serve the buyer via inventory look-up, clienteling apps and improved competitive intelligence.
Facebook Commerce
If you envision your best customers sharing your products with their friends, Unbound Facebook Commerce solution lets them purchase without ever leaving the comfort of Facebook. Producing higher conversion rates.
Mobile Presence® Approach
Our Point of View
Mobile is destined to be a critical part of your business. Too important and too unique to merely be a shrunken version of your www site.
Mobile commerce must leverage & extend existing e-commerce operations. With no impact on IT. Or, alternatively, in collaboration with your IT team whichever is best for you.
Mobile creates new customer touchpoints - eg, QR codes, mobile messages or NFC. When combined with your commerce engines, retailers create new points of sales - new, direct selling engines, allowing purchases to be made on the spot.
Mobile-Unique Customer Experience
Mobile is used in entirely different settings than desktops & laptops. Your www site was designed for use in homes & offices, but mobile is used on-the-go, in stores, meeting with friends. Do you want to reuse your same HTML code, or build something fresh?
Mobile provides entirely new capabilities than used on your www site - capabilities that need to be leveraged to provide a mobile-optimized experience.
Multi-touchAdds the new experiences of swipe, pinch, multi-tap & drag and drop functions when interacting with your site.  |
Location-awareCustomers are able to find stores nearest to them to visit or pickup an online order. |
QR CodesCombining smartphones and QR codes, retailers can bring e-capabilities to stores and print, making them interactive. it easy for customers to learn more about their products. |
VoiceWe know that click-to-call increases conversion rates on mobile sites; sometimes it's much easier to talk to a rep than to touch-type. Unbound's latest innovation: we are now deploying our first customer for a Siri-like, voice controlled, natural language search. |
NFC (2012)Near Field Communications will let mobile phones interact with "tap-to-buy" or tap-to-lookup." New smartphones will increasingly include NFC chips in 2012, including the anticipated iPhone 5. |
Mobile-Optimize Your Business
Unbound connects the mobile customer experience you want to the e-commerce engines you are using to run your business. By layering mobile on top of your current operations, we extend & leverage your e-commerce systems & staff projecting them into mobile & social in order to generate additional revenue sources.
Mobile Presence uses a full complement of integration methods to achieve this. Unlike solutions based on pure transcoding or CSS, Unbound does not base the mobile customer experience on the HTML created for the www site.
IT Involvement
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We can deploy a fully-functional, fully-integrated mobile site without impacting your IT organization. |
We can work closely with your IT organization to see that your mobile site has deep, API-level integration with your e-commerce systems. |
