Unbound Mobile Presence -
Anytime, Anywhere
Unbound Commerce’s Mobile Presence™ platform was expressly designed to enable retailers and consumer product manufacturers to extend their brand via a mobile web site to benefit from the fast growing adoption of mobile devices and data services. In particular, the Unbound Mobile Presence platform is designed to enable retailers to quickly establish their mobile presence by leveraging their existing web assets (content, apps, data), so that their current systems and processes can remain intact and the project can be modest in scope. Unbound’s Mobile Presence platform knows the capabilities of the consumer phone, and delivers web pages that are optimized to those capabilities.
A mobile presence is more than a repurposed web site. It should be designed to be integrated into the mobile ecosystem; it should be easy and convenient for the retailer’s customers to interact with the retailer’s brand and share information with others; and it should leverage handset capabilities such as location services to help customers find the retailer stores.
Mobilize Your Existing Assets
Unbound’s Mobile Presence platform was built to fit into the retailer’s existing digital infrastructure and to leverage their existing data assets. It is delivered as a hosted service using the Software-as-a-Service model to further minimize deployment costs and time.
In simple terms, the Mobile Presence platform is designed to provide retailers with a mobile-optimized presentation layer to their existing data infrastructure. The platform uses existing media assets such as product catalog feeds, image and video libraries. Standard secure web services calls tie into existing account information and business logic. Once set up, the mobile site is automatically kept up-to date with the retailer’s existing infrastructure.
Our offering includes online redirectors capable of detecting mobile traffic on the retailer‘s existing site and redirecting traffic to the mobile site to avoid losing this critical source of mobile traffic.
Optimized Customer Experience
Unbound Commerce’s optimized experience starts at the foundation layer. With a database containing data on thousands of handsets, the Unbound Mobile Presence platform detects the model of the phone, its browser type, screen size and web technology, to uniquely optimize the user experience to the capability of the consumer handset; allowing the use of rich AJAX capability on an iPhone, but fitting within the 10K XHTML restriction on a Motorola RAZR.
Built on top of the foundation layer, Unbound Commerce has developed applications targeted at retailers and consumer product manufacturers. This set of applications and widgets translates into a rich mobile presence for your customers that can be deployed quickly and cost effectively.
Because of the integration with the main website, consumers enjoy a seamless experience across these two channels. For example, the customer may capture items on a wish list on her mobile that is then called up when the customer visits the store where she can touch & feel the products. Similarly, a product ordered online can be tracked on mobile.
Finally, every brand has unique needs that could benefit from a customized experience. The built-in user interface templates can be built to meet the brand’s look and feel. Custom applications can be developed on top of Unbound Commerce’s foundation layer and core applications to meet the brand’s particular needs.
Beyond the Mobile Website
Mobile web is the most compelling mobile service for retailers and consumer manufacturers, for the same reason the browser became the dominant platform on the Internet: It simply is the easiest way to reach the largest audience with a rich interactive offering. But a mobile web site’s effectiveness can be multiplied by leveraging its ecosystem.
The Unbound Mobile Presence platform includes SMS services allowing retailers to tie products or offerings to keywords promoted on other channels, or offer purchases directly from SMS.
Unbound Commerce’s platform is connected to key mobile ecosystem players such as mobile search engines, ad networks and location services.
Unbound Commerce-powered mobile web sites can be complemented with client applications for the leading smart phone devices such as the iPhone, BlackBerry, Android, or Windows mobile that leverage device functionality not otherwise available on a mobile web site. These client applications provide a more compelling experience and thus increase brand loyalty. Unbound Commerce client applications re-use the same assets and connectors used by the mobile web site.
