Unbound Commerce is pleased to announce the launch of its latest customer, Adam and Eve, the largest and oldest retailer of adult products in the United States, and their new mobile commerce site, m.adameve.com.

Glenn Mersereau, Internet Marketing Director for Adam and Eve, describes the motivation behind their mobile initiative: “Mobile is no longer an option for online retailers. Our customers are increasingly expecting the convenience of anytime-anywhere shopping, and we were convinced that it would be worth our effort to do it right. The addition of a mobile site now makes a fully omni-channel retailer and complements our existing commerce site, mail order catalog, and network of forty franchised retail stores across the United States.”

FAST RESULTS   Although the new mobile site went live just two weeks ago, results have been promising. “Our mobile commerce performance has exceeded our expectations,” said Mersereau. “Even before we have had a chance to implement our mobile promotions and marketing efforts, customers are eagerly embracing the new site. Already, we are seeing 7-8% of our online orders being generated the mobile site.”

WHY UNBOUND COMMERCE   “Our strategy called for a distinctly mobile site,” noted Vicki Miller, Website Manager for Adam and Eve. “Rather than settle for simply reformatting of our existing site, we wanted to create a fully mobile-optimized version of AdamEve.com.” Nevertheless, it was critical that the mobile site be driven by the existing e-commerce systems behind the main site. “We felt that Unbound Commerce has the best approach for what we wanted to achieve,” said Jeff Cunningham, Development Manager for Adam and Eve, “plus they have deep integration experience with the kinds of systems we already use, such as Endeca-on-Demand from Thanx Media. They have proven to be a terrific partner for our mobile initiatives.” Results speak for themselves. “Our mobile site is fast and responsive,” reports Mersereau. “We have received very positive feedback from our customers who enjoy the new convenience we’re providing for them.”

ABOUT UNBOUND COMMERCE   Unbound Commerce provides solutions to Retailers seeking to capitalize on the booming consumer adoption of mobile and social technologies. 250 retailers currently use our Mobile PresenceTM platform, and the 2011 issue of the Mobile Commerce Data Book from Internet Retailer identifies Unbound Commerce as the leading mobile commerce solution provider. Retailers ranging in size from a billion dollars to half a million choose Unbound as the best way to extend their ecommerce business beyond their website – taking advantage of new trigger points to reach buyers wherever they happen to be. Unbound’s unique integrated approach leverages Retailers’ existing ecommerce operations, with as much or as little IT involvement as desired. For additional information, please visit us at www.UnboundCommerce.com.

ABOUT ADAM & EVE   Adam & Eve is the nation’s largest marketer of adult products with millions of satisfied customers in the United States and all over the world. Founded in 1970, Adam & Eve is also one of the oldest names in the rapidly evolving adult industry. Adam & Eve is the flagship company of PHE, Inc. While Adam & Eve caters to a general audience, PHE also owns several smaller companies that focus on meeting customers’ special needs. For instance, Adam & Eve Pictures produces original titles with Adam & Eve contract stars Teagan Presley and Alexis Ford. Adam & Eve is responsible for numerous award-winning movies. For more information, visit www.AdamAndEve.com.