Leading Equestrian Retailer Is Unbound’s 125th Mobile Commerce Client


Unbound Commerce announced today that Dover Saddlery, the leading multichannel retailer of equestrian products in the US, is the newest retailer launching a mobile commerce site based on Unbound’s unique, integrated approach.

Dover Saddlery is the milestone 125th Retailer using Unbound Commerce to capitalize on the surge in purchasing by consumers via smartphone.

“We have noticed a dramatic increase in mobile visitors to our site, and wanted to be sure we were converting these customers by providing the best possible mobile experience” reports Jason Loy, Director of Ecommerce at Dover Saddlery.

“Our customers are active people – in the stable and the field; or at horse shows,” added CEO Stephen Day. “Mobile is a great way to connect with them. By being more convenient, by providing anytime-anywhere service, we can capitalize on mobile’s unique ability to serve our customers whenever and wherever they have a need.”

Dover Saddlery selected Unbound Commerce for their mobile site because “Unbound made it easy and cost-effective,” said Jason Loy. “We found Unbound’s solution to be the most effective way to leverage the e-commerce assets we have to deliver the mobile customer experience we want.”

Dover had a high-level vision for the kind of customer experience they wanted, and mocked up a design for their mobile pages. “We then used Unbound’s expertise to refine and complete our requirements and to implement the mobile site for us, basing the solution on our current online assets,” said Jason Loy.

The new mobile site is scheduled to launch in mid-February. It will be found at m.doversaddlery.com or from any mobile browser at www.doversaddlery.com.

About Unbound Commerce
Unbound Commerce is a leading provider of mobile and social commerce solutions, designed for Retailers seeking to reach their customers anytime and anywhere. Unbound’s unique approach treats mobile as a powerful new channel, not merely as a smaller version of the standard site or as a function to be outsourced. Unbound customers benefit from a solution directly under their control and integrated into their existing e-commerce operations.

The 2011 issue of the Mobile Commerce Data Book from Internet Retailer shows Unbound Commerce as the top mobile commerce vendor with an industry-leading number of mobile web deployments for Retailers. Unbound Commerce’s approach also delivers a social commerce application for Facebook, allowing consumers to buy where they connect through social media. For additional information, please visit us at www.UnboundCommerce.com.

About Dover Saddlery
Dover Saddlery, Inc. (NASDAQ: DOVR) is the leading multichannel retailer of equestrian products in the United States. Founded in 1975 in Wellesley, Massachusetts, by United States Equestrian team members, Dover Saddlery has grown to become The Source® for equestrian products. Dover offers a broad and distinctive selection of competitively priced, brand-name products for horse and rider through catalogs, the Internet and company-owned retail stores. Dover Saddlery, Inc. serves the English rider and through Smith Brothers, the Western rider. The Source®, Dover Saddlery® and Smith Brothers® are registered marks of Dover Saddlery.

PRESS CONTACT: Keith Lietzke
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