STREAMLINED B2B ORDERING APP DELIVERS QUICK RESULTS
Making it easy for chefs to keep their kitchens stocked with the finest specialty foods
2018: MOBILE APP SALES TAKE OFF
In the initial rollout, Chefs’ Warehouse introduced their mobile app via limited trial to 10% of their top customers. The app was quickly adopted by these users and started producing results right away. In the very first month after launch, the app generated higher sales than the mobile version of the website, which had long been available to all customers (see graph).
2019: SUCCESSFUL TRIAL LEADS TO FULL ROLLOUT
Despite being limited to just 10 percent of Chefs’ Warehouse largest customers, results were dramatic – with the app contributing 18% of total ecommerce sales.
With the app having a 3X higher conversion rate than the mobile site, Chefs’ Warehouse decided they’d like ALL their wholesale buyers to start using the app.
Having seen it in action, the internal sales team wanted their own version. This was rolled out in Version 2.0.
2022: THE MOVE TO EPISERVER/OPTIMIZELY
In 2021, Chef’s Warehouse replatformed from Magento to Optimizely for ecommerce. Unbound Commerce redesigned and reconfigured both apps to integrate with the new ecommerce platform and the results have been excellent. The new iOS and Android apps were re-published in August 2022 and continue to delight Chef’s Warehouse wholesale buyers with easy re-ordering, blazing speed and higher conversions than the mobile browser-based website.
ABOUT THE CHEFS’ WAREHOUSE
The Chefs’ Warehouse, Inc. (http://www.chefswarehouse.com) is a premier distributor of specialty food products in the United States and Canada focused on serving the specific needs of chefs who own and/or operate some of the nation’s leading menu-driven independent restaurants, fine dining establishments, country clubs, hotels, caterers, culinary schools, bakeries, patisseries, chocolatiers, cruise lines, casinos and specialty food stores. The Chefs’ Warehouse, Inc. carries and distributes more than 48,000 products to more than 30,000 customer locations throughout the United States and Canada and uses Optimizely for B2B ecommerce.
ABOUT UNBOUND COMMERCE
Unbound Commerce is a top provider of mobile commerce solutions for retailers, brands and distributors. Unbound’s unique, low-IT platform approach allows current ecommerce operations to be leveraged and extended into custom mobile apps. Unbound has built and deployed mobile solutions for companies such as Ashley Furniture, Finish Line, Rockport, Equippers.com, Calenders.com, Shoe Carnival, FLOR, MillerCoors, The New England Patriots, Binny’s, Chef’s Warehouse, Cavender’s, and hundreds of other online businesses. For additional information, please visit https://unboundcommerce.com
