Progressive Web Apps (PWAs) deliver next generation mobile experiences

Unbound Commerce is building lightning fast PWAs for some of the nation’s top retailers. PWAs offer significant pageload speed and conversion rate lift.

A PWA turbocharges your mobile offering

Nearly instant pageload times and web-based push notifications offer a competitive advantage. Retailer launched a PWA and their performance metric ranking on Lighthouse jumped from 27% to 91%. Tinder launched a PWA and cut load times from 11.91 seconds to 4.69 seconds. For mobile traffic, there is nothing that turbocharges a mobile experience like a conversion to a PWA.

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The best of both worlds

PWAs offer an app-like experience in the context of a mobile browser. There is no app to discover and download from an app store and on-device caching means nearly instant page-load times. Browser-based push notifications fuel deeper engagement and the PWA can be “pinned” to a user’s phone homescreen, for easy 1-tap access.

Our Google partnership

We are working with Google to help retailers experience the power of PWAs. Their Lighthouse testing tool is the benchmark for monitoring PWA performance lift and Google is rewarding PWA compliant retail mobile sites with higher page rankings. By working hand-in-hand with Google’s technical and business teams, we know we are employing best practices for PWA builds.

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