buySAFE, Inc., a leading provider of conversion and customer satisfaction programs for internet retailers, andUnbound Commerce, the #1 provider of mobile commerce solutions for online retailers, announced to the launch of a strategic partnership that promises to dramatically accelerate the mobile commerce revolution. By integrating buySAFE’s Guaranteed Shopping program into the Unbound Commerce mobile commerce platform, retailers will enjoy increased conversion and customer satisfaction with their mobile customers when utilizing the world’s leading mobile commerce platform.

Smartphone usage is booming but has yet to fully translate into significant purchasing from mobile users. The two key reasons for low mobile purchasing are Confidence & Convenience.

Confidence. Most consumers are still unfamiliar with making purchases with their mobile devices, analogous to the early days of internet commerce. Establishing buyer confidence throughout the purchase process is especially important in mobile shopping, and buySAFE provides consumers with the confidence they need, thus boosting conversion rates for the mobile retailer.

With buySAFE, retailers provide buyers a 3-in-1 Guarantee that includes:

  1. blanket identity theft protection,
  2. a low price guarantee and
  3. a purchase guarantee that reassures a customer’s buying decision.

These benefits are free to the consumer and provide added value and peace of mind with their purchase and result in higher conversion and customer satisfaction for retailers.

Convenience. Mobile-optimized sites provide an improved customer experience that is proven to yield better results than standard sites, which lead to “pinch & zoom fatigue.” Retailers who cater to mobile customers see higher usage and increased conversion rates in the range of 300-500%. More retailers choose Unbound Commerce to mobile-optimize their business, in order to take advantage of the booming adoption of smartphones among their buyers and to provide the convenience of anytime-anywhere service.

“The combination of buySAFE and Unbound Commerce to enable retailers to provide Confident & Convenient mobile shopping is a huge leap forward for mobile commerce. Together we address head on the two biggest limiting factors to mobile shopping and do this in a way that provides added value to shoppers and significantly more sales and profits for retailers,” said Shane Lundy, VP of Business Development of buySAFE, Inc. “This is a great partnership for both companies and for all online retailers interested in providing their customers a top notch mobile commerce solution.”

“This new partnership provides just what retailers need to take advantage of the tremendous growth in mobile,” said Keith Lietzke, VP of Marketing & Business Development at Unbound Commerce. “Consumers have embraced smartphones, giving retailers whole new, always-available points of sale. Combining mobile-optimized sites with the consumer confidence provided by buySAFE will drive new sources of revenue for retailers.”

About buySAFE
buySAFE, Inc. provides website conversion and customer satisfaction programs for online retailers that increase profits and lift buyer loyalty. buySAFE is partnered with Liberty Mutual, Travelers, ACE USA and Assurant Specialty Property. With over 5 billion online impressions of buySAFE each year, 22 million guaranteed purchases and over 5,000 buySAFE Merchant sites, buySAFE is widely recognized as the sole provider of its unique guaranteed shopping programs. buySAFE’s investors include Grotech Ventures, Core Capital Partners, Symantec Corporation and The Hartford Financial Services Group. For more information, visit:

About Unbound Commerce
Unbound Commerce is the #1 provider of mobile commerce solutions, chosen by more retailers than any other.  (Internet Retailer 2011 Mobile Commerce Data Book)  Unbound’s solutions are designed for retailers who want to maximize their revenue from their smartphone customers, using the best mobile and social techniques and tools available.  Unbound solutions provide a full range of integration options for leveraging the e-commerce assets already in place.  For additional information, please visit us


For Media Contact:
buySAFE, Inc.
Hans Dreyer, VP

703 778 4445 x 110

Unbound Commerce

Keith Lietzke, VP of Marketing & Business Development

617 935 5216

[email protected]