Luxury Pearl Jeweler Taps Mobext and Unbound Commerce For New Mobile Commerce Site

Unbound Commerce, the top choice among retailers for mobile commerce, today announces the launch of a mobile commerce site for client Mikimoto America, the foremost producer of the finest quality cultured pearls and a world leader in the design of exceptional jewelry.


Mikimoto’s new mobile site delivers a powerful, integrated commerce experience to consumers on the go, whenever and wherever they want to make a purchase.

“Our standard site employs functionality that made for a suboptimal experience for mobile visitors. We wanted to build a new mobile site from the ground up, to harvest new sales and extend the Mikimoto brand into a new realm,” said Clara Bodelon of Mikimoto America.

Mobext led the site design work, while Unbound Commerce led the implementation of the site and the integration with Mikimoto’s e-commerce operations. This collaboration has delivered a mobile site to Mikimoto that greatly increases conversions and is loaded with technical features, while also conveying the elegant, sophisticated and timeless look and feel that exemplifies the Mikimoto philosophy.

Using mobile to drive additional Mikimoto in-store sales, its new mobile site features a dealer locator that notifies the mobile customer of the nearest 10 authorized dealer locations where they can find the luxury jewelry line. Social media sharing functionality allows a customer to email, Tweet, or “Like” a product on Facebook, before or after they purchase an item, all within an elegant mobile page template. A QR code generator allows Mikimoto to easily link printed materials with mobile commerce pages where transactions can occur.

“Jewelry is emerging as a very hot category for mobile and for Unbound. We are delighted to have been selected by the best of the best,” said Wilson Kerr, Unbound’s Director of Business Development & Sales. “The demographics of smartphone owners and Mikimoto customer are tightly aligned. It was a pleasure collaborating with a top mobile design agency like Mobext for the design process.”

“Mikimoto truly understands the growing importance of dedicated mobile commerce channels for increasing sales and brand presence online,” said Phuc Truong, Managing Director, Mobext US. “The site experience combines the elegant, modern design of the Mikimoto brand with the best of mobile’s functionality and ease-of-use,” he added.

About Unbound Commerce
Unbound Commerce provides solutions to Retailers seeking to capitalize on the booming consumer adoption of mobile and social technologies. 280 retailers currently use our Mobile Presence platform, and the 2011 issue of the Mobile Commerce Data Book from Internet Retailer identifies Unbound Commerce as the leading mobile commerce solution provider. Retailers of any size choose Unbound as the best way to extend their ecommerce business beyond their website – taking advantage of new trigger points to reach buyers wherever they happen to be. Unbound’s unique integrated approach leverages Retailers’ existing ecommerce operations, with as much or as little IT involvement as desired. For additional information, please visit us at

About Mikimoto

Mikimoto (America) Co., Ltd. is the American subsidiary of K. Mikimoto & Co., Ltd., the world-renowned Japanese company.  In 1893, company founder Kokichi Mikimoto was the first person to develop a technique for the cultivation of pearls and the business remains the world leader in high-quality cultured pearls.  For more information and store locations please visit