Mobile Commerce For Windy City Novelties, Others Recently Launched

Unbound Commerce recently surpassed a crucial benchmark by launching its 300th mobile site for online retailer Windy City Novelties. Windy City chose Unbound because of the integrated approach used to build the site, allowing the novelty products leader to leverage and extend current ecommerce sales engines into the mobile space.


Other recent mobile commerce site launches leading up to #300 include enterprise clients Rockport Shoes, MillerCoors, Mikimoto America, and American Medical-ID. These retailers all chose to power their mobile solutions using Unbound’s Mobile Presence® platform and now have access to proprietary mobile marketing tools that can help them drive tracked mobile sales.

Unbound’s integrated approach allows mobile orders to flow into current ecommerce systems, via API-based connectors pre-architected with top ecommerce platforms from providers like ATG, Demandware, and IBM Websphere . Unbound also offers a proprietary hybrid feed capture approach for a rapid, low-IT impact solution.

“We use best practices and our own software services to help retailers mobile-optimize,” affirms Srinivasarao Nandiwada (NSR), CTO at Unbound. “Retailers want to take advantage of the growing power of mobile commerce. We have solutions for any requirement and are harnessing HTML5 for omnichannel commerce”.


Unbound remains the industry’s #1 mobile commerce solution provider, with a market-leading number of enterprise-level mobile commerce site deployments.

Unbound Commerce provides solutions to retailers seeking to capitalize on the booming consumer adoption of mobile and social technologies. 300+ retailers currently use the Mobile Presence® platform, and the 2011 Mobile Commerce Data Book from Internet Retailer identifies Unbound Commerce as the #1 mobile commerce solution provider. Retailers of all sizes choose Unbound as the best way to extend their ecommerce business beyond their website – taking advantage of new trigger points to reach increasingly-mobile consumers wherever they happen to be. Unbound’s unique integrated approach leverages existing retail ecommerce operations, with as much or as little IT involvement as required. For additional information, please visit Unbound Commerce’s Mobile Presence Approach.