One of the greatest concerns of online store owners who want an mcommerce app revolves around how to quickly grow their install base. It is a valid concern, for as we’ve mentioned previously mobile apps serve best as a customer engagement channel rather than an awareness-generation tool. Therefore, you’ll need to make sure that you take the necessary steps to position your app for day one success!
1. App Store Optimization for Mcommerce Apps
App store optimization is a crucial step in assuring you get customer downloads, but it has its limitations as well. Mcommerce apps are almost always promoted by the online store owner, and so it is important that the store information aligns appropriately. Most importantly, this means choosing a name that matches with what your customers would expect to search for. If your store name is “Auto Parts Plus” it would be a good idea to name your app the same, vs. “Awesome Auto App” or something of the kind. App descriptions and keywords are also factored in to some degree, but if you build your app with Apptive we’ll optimize that for you!
2. Button, Button, Who’s Got the Button?
One of the best ways to promote your mcommerce app is through direct download badges from the App Store and Google Play. Apptive provides you with these badges to make it easy to use them as soon as your app is live. They are most effective when placed on the home page of your website, but you should also include them wherever you have the ability to add HTML elements. Our customers have had great success including the badges as clickable elements within emails, for instance.
3. Awareness Channel Saturation
The most consistently effective means of driving regular app downloads are your awareness channels. Facebook, Pinterest, YouTube, etc. Often customers engage in heavy initial promotion of their app through these channels, then taper off. However, consistent (though not spammy) promotion will offer the greatest long-term results. Remember, an app is best used as a customer engagement tool. It only continues to grow in value over time as downloads increase.
4. Consistent Deals and/or Messages
Customers who create mcommerce apps with Apptive have the ability to include a “Deals” or “Messages” module within their app. In addition to serving as a repository for relevant messages and a collection of current deals, these modules allow you to send these messages and deals as push notifications. This means that they will appear directly on your customer’s phones as long as they have push notifications enabled. Obviously, they are a great way to increase sales, but they also keep the app fresh in the mind of your customers whenever they get a push notification. Just don’t abuse the tool, as it is very difficult to convince customers to turn on push notifications once they’ve turned them off!
5. Encourage Positive Reviews
Once you’ve directed people to your app download page, the final hurdle is validation. People are used to seeing reviews for apps to gauge their usefulness. You should encourage anyone who downloads your app to leave a review so that future customers can get proof that your app is truly a high-quality means of connecting with your store!
If you follow these steps then you can quickly create a large install-base of loyal customers that will continue to buy from and support your online store.
Let us know if you have any other tips for getting customer installs, we’re always interested to see how creative our customers are!