Apptive Expands Board of Directors with Two New Members

Apptive, the fast-growing Austin-based mobile app commerce platform, today announced the addition of Rick Timmins and Steve Semelsberger to its board of directors, expanding the board to five members. Mr. Timmins and Mr. Semelsberger join existing members Chris Belew (Co-founder & CEO), Jason Jaynes (Co-founder & CTO) and Bruce Barshop of Barshop Ventures.

“We are very excited to have Rick and Steve join our board of directors. Their combined experience and expertise come at a great time for the company as we are accelerating growth around new partnerships and customer additions,” says Apptive CEO Chris Belew.

Rick Timmins is currently Chairman of Central Texas Angel Network (CTAN) and an active Austin area angel investor. Mr. Timmins brings a combined 33 years of experience in the tech sector to the Apptive board, having previously served as VP of Finance at Cisco Systems and VP of Finance at Motorola. He has been an active investor as part of CTAN and as a partner at VC firm G51 Capital for over 5 years.

Steve Semelsberger is a seasoned startup executive, investor and advisor. As the founder of Alder Growth Partners, he helps technology businesses of all sizes get bigger. Prior roles for Mr. Semelsberger include SVP & GM, Social Products for Demand Media and VP, Global Sales for Pluck.

“I’ve known and worked with members of the Apptive founding team for more than seven years,” said Semelsberger. “Along with deep fondness and respect for their innovation and execution, I love Apptive’s current focus on e-commerce. I’m honored to join the board and excited to help with various growth initiatives.”

Announcing Apptive’s Partnership With Shopify!

Apptive partners with Shopify

We are extremely excited to announce our new partnership with Shopify! While we believe that this relationship will prove mutually beneficial for both Apptive and Shopify, Shopify Merchants stand to gain the most from this combination of top-notch ecommerce and mobile commerce solutions!

Check out more from our press release below:

Apptive, the Austin-based mobile commerce app creation and management platform, is excited to announce their new partnership with Shopify. Apptive has integrated directly with the Shopify API and Shopify App Store to make it simple and fast for Shopify merchants who wish to expand their mobile commerce strategy with an app.

“It has become clear that native mobile commerce apps will continue to grow in importance for our merchants. Apptive offers a compelling option for store owners looking for a convenient, affordable solution that is directly integrated with Shopify”, saysBlair Beckwith, Head of Shopify App Store.

Apptive has found success in the eCommerce sector with its EasyApp platform, a drag and drop app creation and management solution geared towards eCommerce platforms …

Read the rest of the release here!

 

Five Tips To Maximize Mcommerce App Installs

Mcommerce App Growth

One of the greatest concerns of online store owners who want an mcommerce app revolves around how to quickly grow their install base. It is a valid concern, for as we’ve mentioned previously mobile apps serve best as a customer engagement channel rather than an awareness-generation tool. Therefore, you’ll need to make sure that you take the necessary steps to position your app for day one success!

1. App Store Optimization for Mcommerce Apps

App store optimization is a crucial step in assuring you get customer downloads, but it has its limitations as well. Mcommerce apps are almost always promoted by the online store owner, and so it is important that the store information aligns appropriately. Most importantly, this means choosing a name that matches with what your customers would expect to search for. If your store name is “Auto Parts Plus” it would be a good idea to name your app the same, vs. “Awesome Auto App” or something of the kind. App descriptions and keywords are also factored in to some degree, but if you build your app with Apptive we’ll optimize that for you!

2. Button, Button, Who’s Got the Button?

One of the best ways to promote your mcommerce app is through direct download badges from the App Store and Google Play. Apptive provides you with these badges to make it easy to use them as soon as your app is live. They are most effective when placed on the home page of your website, but you should also include them wherever you have the ability to add HTML elements. Our customers have had great success including the badges as clickable elements within emails, for instance.

3. Awareness Channel Saturation

The most consistently effective means of driving regular app downloads are your awareness channels. Facebook, Pinterest, YouTube, etc. Often customers engage in heavy initial promotion of their app through these channels, then taper off. However, consistent (though not spammy) promotion will offer the greatest long-term results. Remember, an app is best used as a customer engagement tool. It only continues to grow in value over time as downloads increase.

4. Consistent Deals and/or Messages

Customers who create mcommerce apps with Apptive have the ability to include a “Deals” or “Messages” module within their app. In addition to serving as a repository for relevant messages and a collection of current deals, these modules allow you to send these messages and deals as push notifications. This means that they will appear directly on your customer’s phones as long as they have push notifications enabled. Obviously, they are a great way to increase sales, but they also keep the app fresh in the mind of your customers whenever they get a push notification. Just don’t abuse the tool, as it is very difficult to convince customers to turn on push notifications once they’ve turned them off!

5. Encourage Positive Reviews

Once you’ve directed people to your app download page, the final hurdle is validation. People are used to seeing reviews for apps to gauge their usefulness. You should encourage anyone who downloads your app to leave a review so that future customers can get proof that your app is truly a high-quality means of connecting with your store!

If you follow these steps then you can quickly create a large install-base of loyal customers that will continue to buy from and support your online store.

Let us know if you have any other tips for getting customer installs, we’re always interested to see how creative our customers are!

On Mobile Devices, Dental Hygiene, and Origin Stories

Apptive co-founder Jason Jaynes recently gave a presentation focusing on emerging mobile trends. Here is a clip that demonstrates some interesting mobile statistics as well as the Apptive origin story!

Apptive Mobile Apps

App Store Optimization

Follow these tips to increase visibility of your mobile app in the App Store and Google Play!

 

 

eCommerce Mobile Apps

eCommerce is going mobile! Enjoy this short promotional video and please share with anyone who has an ecommerce site. Going mobile allows online store owners to drastically extend their reach to engage customers no matter where they are!

 

Significant Updates to Apptive Android Apps

Apptive developer Brandon Fairchild discusses significant new updates to Android apps made with our app creation platform.

Do I Need a Mobile App if I Already Have a Mobile Site?

In our first video blog post, Apptive CEO Chris Belew discusses the benefits of a mobile app and a mobile website.

Announcing EasyApp 2.0

For the past six months Apptive has been working hard to make our intuitive app creation tool even better. Today, we are extremely pleased to announce the release of our newly redesigned EasyApp service!

EasyApp 2.0 is a major upgrade to Apptive’s web-based app creation and management platform with new advanced features such as iPhone and Android support and on-the-fly content and design updates. Businesses can build and update their apps in minutes without any coding experience or technical knowledge required using our simple drag and drop interface.

Of course, EasyApp 2.0 continues to support our ever-expanding library of customizable modules. Each module is designed to facilitate a high-impact mobile experience every time a customer uses your app. With popular functionality including geolocation, push notification deals and even take-out food orders for restaurants, EasyApp 2.0 lets you quickly tailor an app to your specific business needs. We also include recommended modules based on your business type to get you up and running with proven features that will delight your customers.

We hope that you are as excited as we are about the possibilities that EasyApp 2.0 can offer your business. We offer two convenient ways to build your app: you can sign up for a free EasyApp account to create an app yourself, or contact us for our pro setup option.