The Sooner You Know Tablet Commerce, The Better

Tablets, once thought to be mere entertainment consumption devices, are taking the mobile commerce world by storm. Even as tablet sales themselves have started to slow down, mobile commerce conducted through tablets is ramping up big time. You need to familiarize yourself with the way tablet based ecommerce has been trending or you are in danger of being caught without a key sales platform!

Tablets Are Everywhere

The first compelling bit of information you should know: tablets are all over the place. In the U.S., nearly 30% of homes own a tablet of some kind. That’s 81 million people that actually own the tablet, and many more that actually use them regularly (think tablets shared amongst family members). Worldwide, tablet sales ownership is expected to increase five-fold by 2017. In short, more people are using tablets in their daily lives than ever before, and that trend is expected to continue into the foreseeable future.

Customers Will Judge You Based on Their Tablets

Here’s a stat that could potentially be frightening for ecommerce merchants who haven’t put much thought into tablet strategy: 77% of tablet owners report that a sub-optimal tablet experience will affect their willingness to buy from an ecommerce site. If you are partnered with an ecommerce platform like Shopify or Bigcommerce then you have the option to switch on mobile-optimized stores, but even then if you do not have a tablet-friendly design then your website can be a liability.

People Use Tablets For All Facets Of Online Shopping

Right up front, you should know that 31% of tablet owners will use their device for purchases in 2014. That means, if you don’t have a tablet-optimized presence, then you will miss out on over 25 million potential customers. But actually buying from a tablet is not the only shopping behavior device owners engage in. These behaviors are many and varied, but consider that 66% use tablets to research purchases before buying on a desktop, 63% use tablets to check prices, and 54% use them to read ratings and reviews. The implications of not focusing on a tablet-based audience add up very, very quickly.

But Here’s The Good News!

All of these powerful stats that punish those individuals who haven’t upped their tablet game offer major rewards for businesses that have! You can immediately capture the value of tablet commerce by offering a tablet-optimized website and mobile app. That pairing will provide the optimum benefit for both new and returning customers, keep them happy and making you profitable!

Special thanks to Usablenet and Get Elastic for sharing this fantastic infographic that contained many of the stats used in this post!

Enterprise Mobile Commerce Apps

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At Apptive, our philosophy has always been that every company should have the ability to compete in the mobile space. Native apps provide the optimal mobile presence, and so our DIY platform offers ecommerce merchants of every size the ability to create a mobile app for their store quickly, easily and affordably. We do this by providing a robust creation platform that gives merchants control over the design and functionality of their apps. Our module system provides access to the functionality that the majority of ecommerce owners need, such as the ability to sell products from their app and send messages and deals to their customers.

Still, even though our DIY platform works exceedingly well for merchants of all sizes, we have had inquiries from enterprise-level ecommerce brands who simply need more. These types of one-off custom projects are often geared towards a specific store, offering functionality that would not be useful to another merchant even if they exist in the same space.These larger retailers have also requested highly customized design or templates that are unique to their brand.

Now, we are excited to announce Apptive Enterprise Apps! These apps are built using on the backbone of our existing robust mobile commerce platform, but offer extensive customization options in feature set, design, and functionality. Apptive Enterprise Apps can be tailor-made for enterprise-level retailers that need specific functionality or design that would fall outside of our existing DIY platform.

Apptive Enterprise Apps offer a number of advantages over apps produced on a one-off basis by traditional development shops. Of these, the most important to enterprise-level retailers is rapid time to market and competitive pricing. Because Apptive has extensive experience working with ecommerce platforms and merchants, we are able to quickly build a custom app over our well-tested mobile commerce framework, meaning that we can focus on the additional specific features that will make an Apptive Enterprise App appealing without focusing on development logistics or fundamental programming problems. For that same reason we are able to offer our enterprise-level apps at a significantly more competitive rate than a shop that would have to spend time and resources on building an app from the ground up.

Our team has extensive experience working with ecommerce platforms and merchants. If you would like more info on Apptive Enterprise Apps, or to speak with an Apptive team member about a project you’d like us to complete, just click here!

Gartner Names Apptive a Cool Vendor in Digital Commerce for 2014!

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Research firm Gartner has announced Apptive as one of their Cool Vendors in Digital Commerce for 2014!

Gartner states, “Mobile commerce continues to gain traction with consumers who utilize their devices as an aid in their shopping experiences. Apptive allows merchants of all shapes and sizes to easily add a mobile presence to their customer-facing strategy.”

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We’ve been hard at work fine-tuning Apptive to become the easiest, most beneficial mobile solution for ecommerce store owners. We know our customers love us (just check out our reviews on the Bigcommerce and Shopify app stores!) but it is great to have a firm with the reputation of Gartner select us as one of their cool vendors this year!

To access the full report, just click here!

P.S. If you are not yet an Apptive user, we’d love for you to check out our platform and enjoy a FREE 30 day trial! It’s fast and fun to build an app for your ecommerce store, so get started now!

 

Announcing Apptive’s Partnership With Shopify!

Apptive partners with Shopify

We are extremely excited to announce our new partnership with Shopify! While we believe that this relationship will prove mutually beneficial for both Apptive and Shopify, Shopify Merchants stand to gain the most from this combination of top-notch ecommerce and mobile commerce solutions!

Check out more from our press release below:

Apptive, the Austin-based mobile commerce app creation and management platform, is excited to announce their new partnership with Shopify. Apptive has integrated directly with the Shopify API and Shopify App Store to make it simple and fast for Shopify merchants who wish to expand their mobile commerce strategy with an app.

“It has become clear that native mobile commerce apps will continue to grow in importance for our merchants. Apptive offers a compelling option for store owners looking for a convenient, affordable solution that is directly integrated with Shopify”, saysBlair Beckwith, Head of Shopify App Store.

Apptive has found success in the eCommerce sector with its EasyApp platform, a drag and drop app creation and management solution geared towards eCommerce platforms …

Read the rest of the release here!

 

Bigcommerce Launches New Integrated App Store

Bigcommerce App Store

 

We are excited to announce that our partners at Bigcommerce have launched their new integrated app store! Bigcommerce customers will have unprecedented access to apps that will assist ecommerce merchants in all of their marketing and selling efforts. Apptive is proud to be amongst the first group of integrated apps for Bigcommerce merchants!

From the Bigcommerce announcement:

“Part of being a true platform means having a seamless and delightful experience for your clients, regardless of what they’re trying to do. While our app store was great, the experience of finding, installing and managing apps was less than ideal. By bringing the app store right into the Bigcommerce experience, we’ve made it easy to browse, search, install and manage all of the apps you use with Bigcommerce.”

Check out the full story here!

Announcing our Bigcommerce API Integration

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As part of our ongoing efforts to make our mobile apps for Bigcommerce customers as effective as possible, we are extremely excited to announce our Bigcommerce API integration! This integration allows us to tie our “Store” module directly to your Bigcommerce online store. We have created a vastly improved experience for Bigcommerce customers.

Some of the features of our new integration are:

  • Improved category structure for products

  • Updates made to the app as soon as updates are made on the Bigcommerce site

  • Design features reflect those in the mobile app

  • Improved product navigation

  • Top level showcase of popular products

 

We would also like to call special attention to a particularly exciting feature, product search with autocomplete:

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This functionality will make it easier than ever for mobile customers to search for products on your Bigcommerce store. Drawing from both product title and keywords your customers can identify and purchase products seamlessly.

We will continue to improve and expand our integration to create the best Bigcommerce mobile apps possible.

If you are a current Bigcommerce customer and would like to see your app with the new store module, please send an email to support@apptive.com.

New Bigcommerce customers should try our builder now to check out these exciting features for themselves!

 

App Store Optimization

Follow these tips to increase visibility of your mobile app in the App Store and Google Play!

 

 

eCommerce Mobile Apps

eCommerce is going mobile! Enjoy this short promotional video and please share with anyone who has an ecommerce site. Going mobile allows online store owners to drastically extend their reach to engage customers no matter where they are!

 

Mobile Apps for Ecommerce

 

Apptive CEO Chris Belew discusses the rise in mobile Ecommerce and how store owners can take advantage with a mobile app!