Natural Advertisements on Mobile Devices

instagram ads

Adding advertisements to a large, user-driven service is always tricky, particularly when the service has been kept essentially ad-free since inception.

Still, Instagram recently chose to navigate these somewhat murky waters with their announcement that they will allow brands to advertise to users who have not followed them (similar to the way Facebook presents right column and news feed ads to a targeted audience).

There is a something extra to consider in the announcement, however. Users are assured that “our aim is to make any advertisements you see feel as natural to Instagram as the photos and videos many of you already enjoy from your favorite brands.” Now, that is interesting indeed, assuming that Instagram can actually follow through and show interesting ads to users.

Although Instagram is a social network in its own right, it is also a curation service. A curation service that is dominated by a large mobile audience. As we’ve discussed before, mobile devices are a much more intimate medium than desktops or laptops. Therefore, if they can really nail their algorithm, it stands to reason that ads on Instagram could be very lucrative indeed.

While the value of Instagram ads remains to be seen (Instagrads? Adstagram? Ok, I’ll stop now), the value of their proposition is solid. Show targeted, meaningful content to people who want to see it and you can effectively engage with a mobile audience far outside your personal network.

Second Screens for Small Business


While traditional television advertising methods remain effective for many small businesses, they only represent a surface-level exposure to customers. According to a number of worldwide studies 75%-85% of people use their mobile devices while watching their favorite shows. In what is perhaps an even more telling set of statistics, between 27% and 44% use their devices to explore products or services they have seen advertised on TV. This trend demonstrates two key points: that viewers seek a greater depth of information than that provided by commercials, and that they are turning to their smartphones immediately upon viewing those commercials to conduct product research.

Businesses can capitalize on these trends by ensuring an established presence in the mobile ecosystem. Though mobile-optimized websites and third party information outlets are beneficial for this purpose, a dedicated application offers the opportunity to extend front-of-mind awareness for potential customers. For instance, someone may have looked up dozens of products as a result of advertisements set during a major broadcast. However, they are unlikely to forget the business that offers them a push-notification with a great deal a few days later.

Fortunately, EasyApp allows small businesses to develop an application extremely quickly (and often for a fraction of the cost of a mobile-site). These applications allow for effective targeted engagement that will stretch your advertising dollar. As smartphone adoption rates continue to climb more users will conduct product research via the “second screen.” Build an app in minutes and increase profits by allowing customers to interact with your business on their terms.