With Mobile Apps, If You’re Not First You’re Last


We’ve spoken before about the fact that mobile apps are quickly catching on for businesses of all types, but we’ve also relayed the fact that you can get in on the front end of the M-commerce trend. Now we can see that moving quickly to establish a mobile presence quickly is paramount if you want to yield maximum results from your mobile apps.

A recent study reported that, while users are eager to use app functionality, they rarely allow existing apps to be displaced by newer ones regardless of marketing. In layman’s terms, it means that if you do not deliver what a customer is seeking first, they are not particularly likely to download your app later.

Of course, much of this is dependent upon your business. If you are an E-commerce store then obviously there is not going to be an app exactly like yours. However, do consider that if a customer does find a similar app they are not going to have much of an incentive to try something new. That applies equally well to tacos or shoes.

One more thing to consider. Once you have your app, you should do a good job engaging with your customers with regular content, messages, etc. Particularly if you manage to take over a certain niche first, you can quickly build up a powerful connection and keep them from straying over to a competitor once they inevitably go mobile!

Plus, with great power comes great responsibility and all that.