Excellent content is a prerequisite for effective business engagement nowadays. However, anyone who has dipped their toe in the pool of content marketing knows that the content itself is only one part of the battle. Content exposure is equally, if not more important to great content. After all, the most eloquent and helpful guide in the world is useless to you if no one ever reads it!
In the past, email and social marketing were the primary ways to spread content. Let me state up front, these methods are the standard for a reason. They can be incredibly effective assuming you have a large audience. However, in terms of raw efficiency they can not match a mobile app.
You can reach users who have downloaded a mobile app through push notifications, which completely change the game where engagement is concerned. Consider the fact that a 20-25% open rate for emails is generally considered very good. Now, compare that to push notification views. Because push notifications appear directly on a customers smartphone, views of 40% or higher are not at all uncommon. An app allows you to cut through the clutter and reach your customers directly.