With all of the materials facing ecommerce merchants about the effectiveness of mobile commerce apps, it has become apparent that these apps are quickly becoming an indispensable addition to a marketers tool kit.

However, it may not be as readily apparent exactly who is creating these apps for merchants. Surely, all of these ecommerce sites cannot have a dedicated iOS and Android developer on staff programming these apps? Also, it should be obvious that the $10,000+ development fee that private shops charge for custom app development is out of reach for all but the largest ecommerce merchants.

In fact, both of these thoughts are correct. It turns out that the majority of mobile apps are not owned by the IT department in most organizations, but rather by marketing departments or scattered throughout multiple departments. Even at higher levels, it is rare that an app is owned or managed by developers or IT professionals.

For ecommerce merchants, that means that the playing field is far more level than might have been previously thought. You are competing not with professional developers and coders, but rather with other marketing professionals and small business owners. Apptive was built specifically to appeal to precisely this demographic: forward-thinking ecommerce merchants who do not necessarily have advanced coding capabilities or technical knowledge.

Our focus on simplification allows ecommerce merchants to quickly build an attractive app for their business without overcomplicating the process.