We’ve discussed in depth how a mobile app is a great way to reach your customers and how it is not a bad idea for some businesses to opt for a mobile-first policy. So let’s say you do decide to take the plunge and gear your business primarily for a mobile audience. How does that significantly alter your content? If you want to have all of your material (including your blog and social channels) piped in to your app, then there are steps you can take to optimize it for a mobile crowd. We are going to tell you about three of them.
1. Use Text to Accent Function
People love mobile apps because of what they can do. While some people may use them primarily to get more information, the name of the game in general is interactivity. So, make sure that your text accentuates the features of your phone rather than serving as the primary focus. A few words about a product or service will often suffice, augmented by photos and a direct path to purchase. A person should be able to complete just about any action they want in in your app 30 seconds.
2. No Robot Text
Just because text isn’t the focus doesn’t mean it should be an afterthought. On the contrary, your text should fun/quirky/elegant/insert whatever adjective best describes your business. When people read it they should be able to hear it in your company’s voice, and people should look forward to reading your material. If your text is informative without being fun people will lose interest in your app.
3. Keep it Snack Size
Mobile users tend to have a short attention span, so keeping text short and to the point should be common sense. Still, it is possible to keep interest for longer form content if you play on the idea of easily digestible content. Consider making each paragraph around the same length as a tweet, and making each idea concise enough to fit in that space. That way, people will read much more quickly, and gain much more information, than they could staring at the dreaded “wall of text.”
Hopefully these tips are useful to you when writing for a mobile audience. Like I said, these are only three tips. How do you change your writing when creating content for mobile fans?