The Sooner You Know Tablet Commerce, The Better

Tablets, once thought to be mere entertainment consumption devices, are taking the mobile commerce world by storm. Even as tablet sales themselves have started to slow down, mobile commerce conducted through tablets is ramping up big time. You need to familiarize yourself with the way tablet based ecommerce has been trending or you are in danger of being caught without a key sales platform!

Tablets Are Everywhere

The first compelling bit of information you should know: tablets are all over the place. In the U.S., nearly 30% of homes own a tablet of some kind. That’s 81 million people that actually own the tablet, and many more that actually use them regularly (think tablets shared amongst family members). Worldwide, tablet sales ownership is expected to increase five-fold by 2017. In short, more people are using tablets in their daily lives than ever before, and that trend is expected to continue into the foreseeable future.

Customers Will Judge You Based on Their Tablets

Here’s a stat that could potentially be frightening for ecommerce merchants who haven’t put much thought into tablet strategy: 77% of tablet owners report that a sub-optimal tablet experience will affect their willingness to buy from an ecommerce site. If you are partnered with an ecommerce platform like Shopify or Bigcommerce then you have the option to switch on mobile-optimized stores, but even then if you do not have a tablet-friendly design then your website can be a liability.

People Use Tablets For All Facets Of Online Shopping

Right up front, you should know that 31% of tablet owners will use their device for purchases in 2014. That means, if you don’t have a tablet-optimized presence, then you will miss out on over 25 million potential customers. But actually buying from a tablet is not the only shopping behavior device owners engage in. These behaviors are many and varied, but consider that 66% use tablets to research purchases before buying on a desktop, 63% use tablets to check prices, and 54% use them to read ratings and reviews. The implications of not focusing on a tablet-based audience add up very, very quickly.

But Here’s The Good News!

All of these powerful stats that punish those individuals who haven’t upped their tablet game offer major rewards for businesses that have! You can immediately capture the value of tablet commerce by offering a tablet-optimized website and mobile app. That pairing will provide the optimum benefit for both new and returning customers, keep them happy and making you profitable!

Special thanks to Usablenet and Get Elastic for sharing this fantastic infographic that contained many of the stats used in this post!

Enterprise Mobile Commerce Apps

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At Apptive, our philosophy has always been that every company should have the ability to compete in the mobile space. Native apps provide the optimal mobile presence, and so our DIY platform offers ecommerce merchants of every size the ability to create a mobile app for their store quickly, easily and affordably. We do this by providing a robust creation platform that gives merchants control over the design and functionality of their apps. Our module system provides access to the functionality that the majority of ecommerce owners need, such as the ability to sell products from their app and send messages and deals to their customers.

Still, even though our DIY platform works exceedingly well for merchants of all sizes, we have had inquiries from enterprise-level ecommerce brands who simply need more. These types of one-off custom projects are often geared towards a specific store, offering functionality that would not be useful to another merchant even if they exist in the same space.These larger retailers have also requested highly customized design or templates that are unique to their brand.

Now, we are excited to announce Apptive Enterprise Apps! These apps are built using on the backbone of our existing robust mobile commerce platform, but offer extensive customization options in feature set, design, and functionality. Apptive Enterprise Apps can be tailor-made for enterprise-level retailers that need specific functionality or design that would fall outside of our existing DIY platform.

Apptive Enterprise Apps offer a number of advantages over apps produced on a one-off basis by traditional development shops. Of these, the most important to enterprise-level retailers is rapid time to market and competitive pricing. Because Apptive has extensive experience working with ecommerce platforms and merchants, we are able to quickly build a custom app over our well-tested mobile commerce framework, meaning that we can focus on the additional specific features that will make an Apptive Enterprise App appealing without focusing on development logistics or fundamental programming problems. For that same reason we are able to offer our enterprise-level apps at a significantly more competitive rate than a shop that would have to spend time and resources on building an app from the ground up.

Our team has extensive experience working with ecommerce platforms and merchants. If you would like more info on Apptive Enterprise Apps, or to speak with an Apptive team member about a project you’d like us to complete, just click here!

Gartner Names Apptive a Cool Vendor in Digital Commerce for 2014!

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Research firm Gartner has announced Apptive as one of their Cool Vendors in Digital Commerce for 2014!

Gartner states, “Mobile commerce continues to gain traction with consumers who utilize their devices as an aid in their shopping experiences. Apptive allows merchants of all shapes and sizes to easily add a mobile presence to their customer-facing strategy.”

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We’ve been hard at work fine-tuning Apptive to become the easiest, most beneficial mobile solution for ecommerce store owners. We know our customers love us (just check out our reviews on the Bigcommerce and Shopify app stores!) but it is great to have a firm with the reputation of Gartner select us as one of their cool vendors this year!

To access the full report, just click here!

P.S. If you are not yet an Apptive user, we’d love for you to check out our platform and enjoy a FREE 30 day trial! It’s fast and fun to build an app for your ecommerce store, so get started now!