2013 Year in Review: Five Key Mobile Mentality Posts

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2013 was a year of incredible growth, not just for Apptive, but for the mobile ecosystem as a whole. 2014 is set to continue the trend as advanced mobile strategy sets the divide for ecommerce merchants worldwide.

In order to make sure you get 2014 kicked off on the right foot, we curated some of the most useful posts from the Apptive blog up to this point. Check these out to get caught up on mobile strategy for the new year!

Think Mobile, Act Local

Have a physical presence but want to engage with your users on mobile devices? This post will give you insight into a mobile customer’s mindset and strategies to effectively engage them.

Infographic: Email Marketing vs. Facebook Page vs. Mobile App

How do you market to an online audience? This infographic will give you a quick (and dare we say, attractive?) visual guide to three primary methods of digital marketing.

The Smartphone Impulse

Impulse buying has a bad rep. This blog post will show you how to trigger impulse purchases the right way in order to increase customer satisfaction as quickly as you increase your sales.

How to Match App Design to iOS7

2013 also marked the release of Apple’s most significant update of their iOS operating system. This post will help you match the style of your app to the iOS7 standard.

Infographic: M-commerce and You!

Mobile ecommerce is the most rapidly growing trend for online store owners. This infographic will give you a good idea of the current state of m-commerce and how to use it for your online store.

We appreciate all of our readers and hope that these posts have proved and will continue to prove helpful. Check back often for more insights in 2014 and beyond!

Mobile App as Testing Ground

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Mobile apps give you a direct line to your customers, meaning they can serve as an excellent ground for testing innovative new ideas when you want an immediate response. We’ve put together a list of several ideas for tests you can perform with your mobile app to get immediate feedback for new products, business strategies, and beyond!

1. Branding – Because you can always edit the design of your mobile app it is possible to introduce new branding elements to a mobile audience first to gauge reaction and easily tweak before making them wide-scale.

2. Product Interest – Send a direct message to your fans with some basic info on a new product and link them to the pre-order or info page. You can get immediate feedback on the interest level your product generates.

3. Audience – As we’ve mentioned, a mobile audience is incredibly diverse. So, if you want to determine the type of services or products that appeal to your audience, or even if you want to get an idea of what percentage of your audience has an interest in a new direction your business is taking, a mobile app gives numerous direct opportunities for discovering that info.

4. Limited Release – Setting up a deal for a “limited time offer” of a new product and service on a recurring basis can let you know what customers are excited about. based on redemption, you can then turn a limited release into a full-fledged offering with the knowledge that there is significant demand for it!

5. Messaging – Some of the previous suggestions here involve sending a message to an audience, but what about testing alterations to the messaging itself? Trying out new communication styles, talking points, and focus can lead to fascinating new discoveries about your mobile customers.

We hope you find these suggestions useful. Try them out, and let us know what they reveal about your customers. Also, be sure to let us know any creative ways you’ve tested things through your mobile presence!

How to Match App Design to iOS 7

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With the recent iOS 7 release some of the biggest buzz has been about the major redesign of UI and app elements. Though it is definitely not necessary, some of you might be interested in matching your app design to this sleek new interface so that it seems to directly integrate into the apple ecosystem. With that in mind, the following steps will help you closely match your app to the new iOS 7 conventions.

1. Simplified Icons

The new iOS 7 app icons are all very simple, flattened representations of the apps they represent (standing in stark contrast to Apple’s older, more realistic icons). To match these icons, you will need a very simplified icon without text. You should also keep it to one color, preferably a black, white or light grey.

2. Gradients

Most of the new design elements incorporate gradient backgrounds. You should make sure that your app icon, splash screen, and background all feature gradients. Note that most of these are soft gradients, so don’t make a radical jump between opposing colors if you want to match the iOS 7 design precisely. Fortunately it’s pretty easy to create a gradient in most image editing programs, and some tools will even do it for you.

3. Elegant Text

Apple has chosen Helvetica Neue as their text of choice for most UI elements due to its sleek, elegant nature. Choose an app font in the Helvetic family to approximate their text.

4. Transparency

Apple has also made many of their menus and containers transparent, allowing the gradient to show through the menus. When creating a menu for your app, make it very light grey and set the transparency high (without making the menu disappear completely).

5. White Space

iOS 7 uses a LOT of white space. You can do the same in your app, which will highlight your multimedia, text and design. Simply make sure that you don’t flood your app with large blocks of text, and follow established mobile writing tips to make everything more streamlined.

There you go! Let us know in the comments if you have any other ideas, or if you have questions about incorporating any of these elements into your mobile app.

Color Considerations For Your App

Apptive developer Brandon Fairchild gives some great tips on color choices for your app, as well as why certain options are better than others.

By the way, here are the links he discusses in the video:

http://www.colorblender.com/

https://kuler.adobe.com/create/color-wheel/

Thanks for watching!