Unbound Commerce is pleased announce the launch of a new business to business purchasing app for Crazy Train, a top wholesaler of boutique western wear. Apps were built and launched for both iOS and Android.
Texas-based Crazy Train wanted a better, faster connection to its wholesale buyers, allowing quick and easy mobile ordering. With multiple new product launches each month, they needed a way to send push notifications to buyers looking to add the newest styles to their stores.
According to a 2020 B2B App report by Bugsnag, “90% of buyers are more likely to buy again from a vendor with an outstanding mobile experience… and 20% of customer’s time is saved through optimized checkout (i.e. no long forms), which improves conversion and yields a 300% improvement over mobile websites.”
A new push notification module allows Crazy Train to use the app to engage more-deeply with their best wholesale buyers, by announcing new arrivals.
“The app has been performing very well”, said Jentry Benke, Owner and Designer at Crazy Train Clothing. “We wanted to put mobile purchasing power into the hands of our buyers and provide a direct, deeply engaging tool for faster wholesale ordering. It’s working”, she added.