Extra Mile Brands Drives Sales with New Top Flight Automotive App
February 27, 2023
BOSTON, MA: Unbound Commerce recently built and launched a new commerce-enabled (iOS and Android) mobile app for online automotive parts leader Extra Mile Brands.
The functionality of their current TopFlightAutomotive.com ecommerce store is leveraged and extended into the app – purpose built to meet their specific requirements.
Top Flight Automotive aggregated its many brands into a single app-based shopping experience, all under the Extra Mile Brands family of companies, including Corvette America, Mustang America, Mr. Mustang, Classic Fit Covers and Classic Car Dashes. From restoration to performance, shopping for model-specific parts is made easier with the new app.
Users can access a complete library of videos and diagrams and the new app delivers push notifications, meaning the latest promotions, new product releases, and exclusive offers are delivered directly to the customers most-likely to take advantage.
Boasting a perfect 5-star rating on both the iOS and Android app stores, the new app was custom-designed by Unbound and has been very well-received by TFA customers.
The Benefits of Extending Optimizely Into a B2B App
October 25, 2022
Guest Post: October, 2022 – Paper order forms, faxes and even old-fashioned phone calls still tend to dominate the wholesale sales process. While B2B is way behind B2C, the move to digital commerce is underway and accelerating. This is precisely why ecommerce platforms that specialize in delivering B2B tools, features and functionality (like Optimizely) are seeing such rapid growth.
A recent Gartner report examines the rapid move toward B2B digital enablement and a key finding is that buying decisions and the actual purchases are no longer being driven by sales reps, as online ordering surges. In fact, at the time of the study, only 17% of the wholesale purchase journey was attributed to sales rep interactions and, among millennials, fully 44% said they prefer no sales rep interaction at all when making buying decisions.
Chef’s Warehouse Relaunches Mobile Commerce Apps –Integrated with Their New Optimizely B2B Website
September 1, 2022
BOSTON, MA – Unbound Commerce today announces the successful republication of iOS and Android mobile apps for B2B restaurant supply leader Chef’s Warehouse.
The functionality of their newly-launched Optimizely (formerly Episerver) B2B ecommerce site is leveraged and extended into the apps – purpose built for the specific needs of Chef’s Warehouse wholesale buyers.
Mobile B2B sales are growing fast and an app is increasingly seen as minimum ante. According to Ebizbneeds, “B2B mobile apps have the power to skyrocket the growth of the company towards its success.” And a recent report by Gartner indicated that, “by 2025, 80% of B2B sales interactions will occur in digital channels”.
Chef’s Warehouse moved to Optimizely and their newly re-launched B2B site is packed with powerful features designed to streamline the digital buying process. Unbound Commerce leveraged and extended these features into their iOS and Android mobile apps, which were just re-published. This means chefs, in the kitchen, have rapid re-order capabilities always on, literally in their hip pocket.
“Our mobile app is now driving a significant percentage of online sales and the conversion rate on the apps consistently exceeds our mobile site. Unbound made sure all the B2B ordering tools we got with the Optimizely platform were incorporated into the app, for easy re-ordering by buyers”, said Ari Pappas, Head of Product at Chef’s Warehouse.
RadonAway Launches New Business To Business Ordering App
June 27, 2022
BOSTON, MA – Unbound Commerce is pleased to announce the launch of a new business to business (B2B) purchasing app for RadonAway, a top wholesale manufacturer and distributor of radon mitigation equipment.
The RadonAway app was custom-designed, built and launched for both iOS and Android and leverages and extends the current Magento ecommerce operations used for online ordering.
Based in Massachusetts, RadonAway is owned by Spruce Environmental Technologies, Inc. and introduced the first radon-specific fan over 30 years ago. Since then, their RadonAway radon mitigation fans have become the most popular, reliable and effective in the world.
RadonAway sells to professional radon mitigators and wanted an app to allow faster re-orders by these wholesale buyers, even while they are in the field. By launching the B2B app, they now have a direct, always-on connection to these customers, and can deliver in-app notifications with order updates, and special offers. Customer-specific pricing and order guide for rapid re-ordering anchor the app functionality.
SaltwaterAquarium.com Makes A Splash With New Mobile Commerce App
January 13, 2022
Boston, MA – Unbound Commerce today announces the launch of a commerce-enabled iOS and Android app for online retailer SaltwaterAquarium.com. The functionality of their BigCommerce ecommerce store has been leveraged and extended into both apps – purpose built to meet their specific requirements.
According to a recent report by Sensor Tower, ecommerce app install rates were up 10% and ecommerce app sessions were up 12% in 2021. Mobile traffic now accounts for 54% of all ecommerce, globally.
Saltwater Aquarium saw the addition of an app as a differentiating, logical next step in their omnichannel approach to online sales.
With a perfect 5-star rating on the Apple App Store, the app is being adopted by current and new customers alike. Over the next few months, additional third party features will be phased-in, including Wishlist, Ratings and Reviews, and Apple Pay.
Unbound Commerce Apps Selected As Top Mobile Commerce Driver For BigCommerce Merchants
June 10, 2021
BOSTON, MA – Unbound Commerce is pleased announce they have been selected by marketing platform Yotpo as one of the best tools to grow sales for merchants using BigCommerce for ecommerce. After a selection process, the list was announced May 11 and serves as a reference point for BigCommerce retailers looking to boost sales via extensions offered in the BigCommerce extension marketplace.
With an eye on selecting extensions that impact a retailer’s ecommerce sales, Yotpo identified a cross section of top-tier solution providers for BigCommerce merchants and then, from these, selected just 21 for their final list. Unbound Commerce was the only mobile app solution provider to be selected. The full list can be found here: https://www.yotpo.com/resources/best-bigcommerce-apps-to-boost-sales/
“We’ve curated the best of the best BigCommerce apps, based on their ease of use, functionality, and unique features. This list is a mix of Certified, Premier, and Elite BigCommerce partners, but the apps all share one thing in common — they all contribute to BigCommerce’s mission to help brands build, innovate, and most importantly, grow”, wrote Yotpo.
Crazy Train Fashions New B2B App For Dealer Buyers
November 13, 2020
Unbound Commerce is pleased announce the launch of a new business to business purchasing app for Crazy Train, a top wholesaler of boutique western wear. Apps were built and launched for both iOS and Android.
Texas-based Crazy Train wanted a better, faster connection to its wholesale buyers, allowing quick and easy mobile ordering. With multiple new product launches each month, they needed a way to send push notifications to buyers looking to add the newest styles to their stores.
According to a 2020 B2B App report by Bugsnag, “90% of buyers are more likely to buy again from a vendor with an outstanding mobile experience… and 20% of customer’s time is saved through optimized checkout (i.e. no long forms), which improves conversion and yields a 300% improvement over mobile websites.”
A new push notification module allows Crazy Train to use the app to engage more-deeply with their best wholesale buyers, by announcing new arrivals.
“The app has been performing very well”, said Jentry Benke, Owner and Designer at Crazy Train Clothing. “We wanted to put mobile purchasing power into the hands of our buyers and provide a direct, deeply engaging tool for faster wholesale ordering. It’s working”, she added.
Made4Fighters Taps New App For Mobile Commerce
September 21, 2020
BOSTON, MA – Unbound Commerce is pleased announce the launch of custom iOS and Android shopping app for UK-based online retailer Made4Fighters.
There are few customers more loyal to their sport than mixed martial artists and the new apps feature a custom design, push notifications and flash sales. The mobile apps load fast and allow customers to shop the latest arrivals and deals from 60+ brands in boxing, combat sports & fitness. Orders placed on the app are delivered next day to UK customers and quickly to customer in Europe.
The new push notification module will allow Made4Fighters to use the app to engage more-deeply with their best customers by announcing new arrivals, sales and special app-specific specials.
“We have very loyal customers and launching a mobile app was a logical next step in our ecommerce plans,” said Luke Gevaux, Made4Fighters eCommerce Manager. “Push notifications mean a direct connection to our customers and Unbound made the app build process easy,” he added.