BOSTON, MA: As the go-to online destination for fragrance and perfumes, The Perfume Spot is always looking for ways to better serve its 2 million+ loyal customers. They started selling online in 1999 and today announced their next step in e-tail innovation, via the launch of a commerce-enabled mobile app for iOS and Android.
Built by Unbound Commerce, the new custom app leverages and extends the functionality of their current ThePerfumeSpot.com BigCommerce website. The app was purpose built to meet specific requirements and features push messaging, search from Search Magic and a loyalty program powered by Practical Data. The Perfume Spot expects a significant conversion rate lift over their mobile website.
Customers can use the app to instantly check their order status and no longer have to login every time they want to reorder. The new app also features Apple Pay, Google Pay and PayPal options at checkout. Because the app is installed on each customer’s phone, page load speeds and other performance metrics are greatly improved.
The new app is being rolled out in a phased manner, with an SMS message promoting the new app sent to 5,000 recent buyers. Customers that download…