Boston, MA – Unbound Commerce today announces the launch of a commerce-enabled iOS and Android app for online retailer SaltwaterAquarium.com. The functionality of their BigCommerce ecommerce store has been leveraged and extended into both apps – purpose built to meet their specific requirements.
According to a recent report by Sensor Tower, ecommerce app install rates were up 10% and ecommerce app sessions were up 12% in 2021. Mobile traffic now accounts for 54% of all ecommerce, globally.
Saltwater Aquarium saw the addition of an app as a differentiating, logical next step in their omnichannel approach to online sales.
With a perfect 5-star rating on the Apple App Store, the app is being adopted by current and new customers alike. Over the next few months, additional third party features will be phased-in, including Wishlist, Ratings and Reviews, and Apple Pay.